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Simple Cozumel

It is hard to beat simple, creative ideas.

That is what a sign read over a chair at the first local beach bar we stopped at in Cozumel, Mexico today. We were the first ones there and every group of tourists that happened upon this little reggae bar spent time talking about or taking photos in front of the sign. As photo pops go, mission accomplished.

I am currently on the Social Fresh Cruise with a great group of folks (more on that later). Our stop in Cozumel has been amazing and filled with simple pleasures. The water, beaches, and event the guacamole are amazing.

This little island is built on calls to action for tourists. There were some pretty great little marketing tricks and spins, the topless photo spot being just one.