The Ultimate BLOGWORLD Cheat Sheet for Marketers

with 22 Comments

Last year at SXSW, I heard almost everyone complain that the content sucked. That pretty much happens every year.

Schneider Mike was one of the few that got the opposite experience. How did he sort through the mess of such a large conference to have such a positive experience when everyone else didn’t? Simple, he had a plan.He thoughtfully reviewed the schedule, researched the sessions, and gave himself smart options for the whole event.

In an effort to make your 2010 Blogworld less of a guessing game, I am giving you 10 sessions that you should not miss. Now if you are a blogger or podcaster or tech geek, this list is not for you. This is meant for marketers attending on behalf of agencies and brands.

A few quick tips for Blogworld as a whole before I get into specific session reccomendations:

  • Find an oasis, a place to relax, regroup, and meetup with your team, peers, or roommates. Sponsors can be good about creating some of these sanctuaries, but I would say steer clear of making the blackjack table your meeting spot. We all know you are not as good at 21 as those kids from MIT. Let’s make sure you have the cash to get home ok?
  • Party away, but do not miss out on the mornings. There will be tons of parties, yes. But 8am networking is usually better than 3am networking. Let’s be honest, after about 3 drinks in, you really are not getting a great ROI for your personal brand.
  • Travel light. If you must bring a laptop with you to sessions, pre-plan a drop off for it. And for your swag bag. Your room if you are in the hotel, a friend’s room, or the hotel check. And consider just not picking up a swag bag. Nobody likes to lug 30 pounds of fliers with them all day.
  • Get a grip on your phone charging. Wifi, cell signal, and battery life are usually always in short supply. Turn off 3g, GPS, clean up background apps, and bring your own wifi hotspot to minimize smartphone addiction withdraws.
  • Do not plan meals or parties. Just let them happen with the people you want to spend time with most. But by all means, RSVP to everything.
  • Travel Tips: Fly Jetblue there from the east coast, Southwest from the west. Use Foursquare and Twitter to find someone to share a cab with from the airport. And buy a monorail pass if you are planning on heading down the strip at all. Keep in mind that the conference hotel, Mandalay Bay is not on the Monorail though, so this might not be for you.
  • Use the Fast Social app to keep up with groups of friends, what sessions are hot, and what parties are happening.

Now let’s jump in to the schedule suggestions. These 8 sessions should fill up your notebook. None of my suggestions are past 3pm. So if you need to get in some quality pool time, happy hour, networking or all three, this should work for you just fine.

And fair warning, I am highly recommending and highlighting the two panels I am moderating at Blogworld. I mean, it is my list after all.

THURSDAY, October 14th

9:30am | Opening Keynote: Stand Up, Stand Out, Stand Together
Room: Islander G

Scott Stratten – Unmarketing

Scott is a blogger, speaker, and funny. He brings marketing messages to the masses with passion and humor. This session covers the ideas that blogging with passion and emotion, not frequency is what makes a blog great and the ability to take a stand on topics is what separates you from the rest. If you can take these lessons to your brand or clients, you are well ahead of 90 percent of the companies out there blogging today.

11:00am | Social Media and the C-Suite: Selling the Board
Room: Islander H/1

Zena Weist – H&R Block, Christopher Baccus – AT&T, Jaime Punishill – Thomson Reuters, Jason Keath – Social Fresh

Even the most savvy digital marketing companies are still learning how to get the most from social media.  Before companies in any industry can get too far, they need executive sponsorship.  C-level executives need to be convinced to make the investment.  This panel brings together hands on experience in consumer services, financial services and the retail industry to talk about their experience on what wins in the board room.  What’s the best way to get buy-in?  What are some pitfalls to avoid?  Our panel of industry experts will share their experiences and best advice.

1:30pm – 2:30pm | Building Community On Your Blog
Room: Islander E/5

Darren Rowse –

Darren is one of the top independent bloggers in the world. He pulls in 7 figures from blogging each year on multiple sites and makes a living off of teaching others how to do the same. Darren has his own track at Blogworld this year, and while all of his sessions will be quality I am sure, his building community session is the one most relevant to marketers. Stop by and see what you can glean for your clients or brand.

FRIDAY, October 15th

11:00am | Exhibition Floor Opens
Room: Trade Show Floor

Stop by the Exhibition floor first thing in the morning to browse what companies are there that you might be interested in. Do not worry about meeting everyone or getting collateral from all the tables. Get acquainted with the layout and mentally log the 3 companies you definitely want to connect with before leaving the conference.

11:00am – 12:00pm | Social Media & SEO: Boost Engagement & Revenue through Blog Content
Room: Islander I/3

Lee Odden – Top Rank Blog

Most marketers do not know nearly enough about SEO and how it should support branding, advertising, or community efforts. Take some time to stop by and listen to Lee, one of the top voices in the industry, and improve your SEO knowledge. You don’t have to be an SEO expert. Knowing some of the basics will go a long way.

1:30pm – 2:30pm | Mom Bloggers: Blog for Money, Not Swag!
Room: Mariners A/12

Kelby Carr – Type A Mom, Amy Lupold Bair – Resourceful Mom, Katja Presnal – Skimbaco, Kimberly Blaine – TheGoToMom.TV, Lucretia Pruitt –

If you are investing in influencers and blogger outreach, this session will be good insight into the blogger perspective. Should your brand or agency be compensating bloggers better? Or should you look at them only as press? Some of the top female bloggers out there give advice to other bloggers about how to work with brands more successfully.

SATURDAY, October 16th

11:00am – 12:00pmHow To Hire A Social Media Company
Room: Islander I/3

David Armano – Edelman, Jim Tobin – Ignite Social Media, CC Chapman – Campfire, Jason Keath – Social Fresh

Social media as an industry is growing more complex each day. There are few experts in the field and very little tested experience to go around. And yet, every company is investing more time and money in this space. We pulled together 3 industry leaders who have worked with many mid-sized and top level brands and worked for some of the top agencies and vendors in the space. We will discuss what companies should be looking for, planning for, and helping create when it comes to partners in their social media.

11:00am – 12:00pmEthics and Social Media Marketing
Room: Islander H/1

Patrick O’Keefe – iFroggy Network, Jeremy Wright –, Brandon Eley – Kelsey Advertising, Jay Baer –

One of the biggest things to consider with any new form of marketing is how it reflects back onto your company. The lack of clear rules, regulations, best practices, and clear experiences leaders leaves a huge gap for unethical vendors to play in. Is your company laying the right ground work for ethical behavior in social media? Are you partnering with companies that do the same? A very important topic with some stand out panelists.


So those are my tips. If you have tips of your own, I dare you to leave them in the comments. Seriously, add your sessions or sessions you think would be valuable for marketers in the comments.

If you want more tips from me, run into me at Blogworld by following my personal session schedule, my Foursquare checkins, or Twitter updates.



22 Responses

  1. jaybaer

    Thanks for the love on our ethics panel Jason. Appreciated. See you soon!

  2. Chris Moody

    Great post Jason. Looking forward to seeing you again man. :)

  3. coreycreed

    Cool. See you there.

  4. Warren Whitlock

    the monorail was a nice idea for last year. Mandalay Bay isn't a stop. Maybe a fun side trip?

  5. Steve Garfield

    Great list. I think that marketers would be well served to come to my session on Video Podasting 101.

    In the session I'm going to take attendees through the steps of choosing a camera, audio and lighting to create casual video that can be used for marketing.

    I think it's valuable for marketers to see how pocket HD video cameras can be used to create good content.


  6. Scott Fox, Author e-Riches 2.0

    Thanks for these tips and panel recommendations, too.

    I'm looking forward to Steve Garfield's panel on video podcasting (above).

    And on Saturday at 330pm, the panel “5 Strategies Bloggers Should Learn From Online Marketers” should be a winner, too. It includes keynoter Scott Stratten, Shayne Tilley, Brandon Eley (moderator) and myself, too. Join us for some fun and prizes…

  7. Deb Ng

    Nice cheats, Jason!

    Looking forward to seeing you there.

  8. jakrose

    Always. I think it is a topic that needs more attention. My pleasure to recommend it.

  9. jakrose

    Yes. Though don't be fooled Chris. The Golden Tee machines in Vegas are a bit different.

  10. jakrose

    Thanks Corey. Looking forward to it.

  11. jakrose

    True. Warren, thanks for pointing that out. Mandalay Bay is not convenient for the Monorail, but it filled up pretty early. Plenty of folks are at MGM and other hotels on the Monorail. Would depend on if people were headed anywhere else besides the conference.

  12. jakrose

    True. Warren, thanks for pointing that out. Mandalay Bay is not convenient for the Monorail, but it filled up pretty early. Plenty of folks are at MGM and other hotels on the Monorail. Would depend on if people were headed anywhere else besides the conference.

  13. jakrose

    Thanks Steve. I would agree. Plenty of need for video education for most of the marketers out there. Thanks for the addition.

  14. jakrose

    Thanks Steve. I would agree. Plenty of need for video education for most of the marketers out there. Thanks for the addition.

  15. jakrose

    Thanks Deb. See you there. Looking forward to it.

  16. jakrose

    Thanks Deb. See you there. Looking forward to it.

  17. Chris Moody

    I actually don't intend to play Golden Tee in Vegas. :)

    Hopefully we'll have some time to catch up.

  18. Patrick O'Keefe

    Thanks for mentioning our session, Jason!

  19. unmarketing

    Do you like cash or casino chips for the recommendation of my keynote?

    Thanks man

  20. jakrose

    Do you have any Euros? I have a Hungary/France trip that I could use some extra cash for.

  21. jakrose

    Of course. Quality topic. Looking forward to seeing you out there man.

  22. Arik Hanson

    Thanks again for moderating those two panels, Jason. Looking forward to them both. Should be another fantastic week at BWE.