When we talk about social networks, we are talking about Facebook, Twitter, LinkedIn, and Myspace. Usually in that order. Let’s take a look at their number of users. Facebook is obviously the Goliath in the room.
These big four social networks are the most social, most active, most feature rich communities. Or are they? They certainly are the full featured social networks in the traditional sense. But there are many quiet communities out there that are building very significant numbers.
Should we be giving more thought to these quiet social networks?
Some things to consider
- Pandora is growing their member base faster than LinkedIn
- Farmville has more active monthly users than Twitter
- Gmail will soon be larger than Myspace
Yes, Pandora is just for music and has not built in many social tools. And Farmville is just a game with little interactions outside of clicking on farm images. And Gmail is private and email and not a basis for a true social network.
This is the thing though. These are massive user bases. And they are highly active user bases. A much larger percentage of Farmville and Gmail uses are active daily users than Twitter and LinkedIn.
Gmail is of course the biggest threat to somehow leverage this user base into a traditional social network, as recent rumors have Google entering the social networking sphere with a new product soon.
But anywhere you have these types of numbers in a community, already interacting with media or other people, and there are possibilities for marketers, for investment, and for integration.
What communities are you seeing quietly acquire large audiences?