I was lucky to join local Social Media professionals from Bank of America (Brian A. Wright) and LendingTree.com (Nicole Hall) last week for the local Interactive Marketing Association. It was great to hear the unique perspectives from these two financial players and the challenges they face.
Overall, I was impressed by how savvy many of the attendees were. It was a great mix of interactive pros from E-retail to NASCAR to Fortune 500.
David Wells not only caught the whole thing on video, but took out some of our key points (with Timestamps, wow). Oh, and he has an audio download. Check out the video below and go read David’s blog post for the extended content. The lighting was pretty poor, so excuse the shadowy table from which we speak.
“The panel explores how to determine if social networking is right for your business, which social media is right for your business, what to outsource and what to keep in-house, and how to know when your social media strategy is working.
Put on by the Charlotte Interactive Marketing Association“