Guest post by Lydia Odell
The story is familiar. Girl sets up twitter account, follows a few people, tweets twice, doesn’t get it and never goes back. Many of us have “been there done that.” It only took me another two years to come back around and try again. Once I finally got the hang of hashtags, mentions, and retweets, there was no turning back. This girl was hooked.
After reading hundreds of blog posts and listening to hours of webinars, I subscribed to the 80/20 rule and believed in the “less is more” philosophy. The experts tell us 80% of the time should be spent sharing informational links, answering questions, supporting others, retweeting, showing our human side, and joining other conversations. 20% of the time can be self-promotion.
Out of the 150 I follow, 1/4 of them are abusers of the system. They send 60 or more daily tweets that are mostly self-promotional in nature, and quite frankly not very interesting or helpful. Ironically, these are also the self-proclaimed experts telling the rest of us “don’t do what I do.”
What if twitter announced a cap of 20 tweets per day? In addition, what if everyone had to agree to the 80/20 rule? What would our experience be like? I argue the following:
1. Our timelines would be sprinkled with the diverse faces we choose to follow and want to hear from
2. Our opportunity and capacity to learn from many would increase
3. More prospective tweeters would sign on, participate, enjoy the conversations and not give up
4. Tweets would be even higher quality and more creative
5. Retweets would really catch our attention
6. Only the best of the best blog posts, pictures, and videos would be shared
7. Self-promotion would be strategic and targeted
8. When we ask for help, we’d get responses
9. When we show our human side it would be done with passion and meaning
10. We’d spend more time really paying attention and listening to what others say and less focused on our own agendas
Next time you are logged in think about the marathon tweeters who seem to never sleep. Also think about how nice it would be to catch a thought or two from ALL those you follow. Let the truth be known that less is in fact more. It is definitely easier to keep up with each day.