Earlier today I saw a smart question on Twitter from Rachel Levy (@BostonMarketer) – “Do you think it’s more difficult to talk to a logo versus a photo?”
My response? It’s “easier to connect to a photo. Easier to bitch at a logo.”
I think we all have some simple, subconscious reactions to all images.
A logo equals a brand equals a company equals someone who wants to sell you something, someone with which you are doing business.
A photo of a real person equals a relationship equals something more genuine.
The decision is a familiar one for any company deciding to establish a Twitter presence. I recommend investing in the personal, the human. Using the company name subtly in your avatar (Ning is a good example) or the account name is more than acceptable. But give me a smile to talk to and I will feel more engaged, even if I like your snazzy logo.
Dead simple concept? Yes. But one that echoes some basics of social media that are always worth reminding.