I Hate Paper.li

with 14 Comments

So hate is a strong word, so let’s just say I “dis-like” Paper.li. There are simply no redeeming qualities of the constant “The Crazy Cool Daily Is Out” that fill my stream.

Paper.li is an aggregation service. It takes a list of your Twitter followers, a Twitter search, or a Twitter list and puts together a daily newspaper page like site that lists the top stories of the day from these streams. That is all well and good if you are deciding to go in and read it each day. But as soon as you decide to automatically tweet it out (which thousands of you have) my problem begins.

1. There Is No Effort

And by that I mean to say it is the laziest form of content curation. Paper.li has all the annoyance of #FollowFriday with none of the work. Yes I hate #FF as well, for similar, but not the exact same reasons. You set it up, it tweets out every day, and you never have to worry about actually reading and recommending content. It does it for you. I am sure good content is being shared some of the time, but it would be nice to know a person was involved at some point.

2. There Is No Human

If it was only lazy, I might not mind. But we are missing the mark on several levels here. There is no context. No filter. No human decision to share good stuff.

It’s like tweeting 5 people at once to wish them all Happy Birthday. Which also happens a lot and is also really lame. The more names in one tweet, the less context, the less focus, the less likely I am to care. If you want to share some content with me or suggest a person to follow to me, or wish someone happy birthday, focus on one and give me a damn good reason to pay attention.

3. There Is No One Reading It

I get mentioned in 5 to 20 paper.li tweets a day. Don’t get me wrong, me and my ego love the attention. If it really was attention. I am likely the only one that notices. I bet the owners of these Paper.li sites don’t even read them daily. How do I know? Because out of those 450 tweets a months, only one in 7 of them actually results in a click to read the full article.

That’s right, only one in seven results generates a click. God knows how many people are looking at the story summaries that Paper.li creates. But I have to assume that with that kind of click through, the number of viewers is also incredibly low. But honestly the viewer numbers do not matter if no one is actually reading the articles.

—-

Look, if people like using Paper.li to to try and aggregate and read good stories everyday, then go for it, no problem there. I can see the benefit of using it like Flipbook. But as soon as you blindly send it out to the masses with no forethought, we lose.

 

14 Responses

  1. @steveplunkett
    |

    Totally Agree, Paper.li needs to be managed… works best if off a specific list and curated.

  2. Chris @ Rizzo Tees
    |

    I always appreciate being mentioned, for purely egotistical purposes, but I’d like to think a human being is actually finding enough interest in my blog posts to include them in their “Daily”

  3. mrbusinessgolf
    |

    I would like to see a platform like paper.li offer more substance. Posting random tweets from my Followers is OK, but who is getting the recognition and who is reading them? There are far better posts on Facebook or even out on the Open Web than what is being posted on Twitter…not that the ones that make it to my paper.li suck..actually they are good selections, but Facebook rules for content to place in a Newspaper format. I think the novelty has worn off paper/li..time for substance.

  4. Brad Hogenmiller
    |

    The human curation part is a big key for me. As smart as your programming is… no algorithm will replace the influence of a good editor in choosing stories that balance out appeal to the intended audience.nnDo I like getting mentioned? Sure… it’s extra eyeballs and we all love attention. The problem is if those eyeballs aren’t part of any conversion they’re no better than other qualitative social media metrics. I only care if I can pinpoint a source and track that to a conversion… then I know I’m getting a return and it’s something I can replicate for my customers. If not it’s wishful thinking.

  5. Danielle Hohmeier
    |

    I’ve started subscribing to a few paper.li’s and actually really like it. It’s better than a newsletter because it has a variety of content, and often introduces me to new blogs to add to my Reader when I see them mentioned multiple times in a daily.

  6. Danielle Hohmeier
    |

    I’ve started subscribing to a few paper.li’s and actually really like it. It’s better than a newsletter because it has a variety of content, and often introduces me to new blogs to add to my Reader when I see them mentioned multiple times in a daily.

  7. Kyle Bumgardner
    |

    …robot content does nothing for me.

  8. Sarasota computer cables
    |

    The automation of our social lives is a product of the technology available and the pressure we put on ourselves to be into all of it. No one has time to individually recommend things and even wishing happy birthday can sometimes get lost in the shuffle. If only we could all slow down.

  9. Sarasota computer cables
    |

    The automation of our social lives is a product of the technology available and the pressure we put on ourselves to be into all of it. No one has time to individually recommend things and even wishing happy birthday can sometimes get lost in the shuffle. If only we could all slow down.

  10. The Dude
    |

    Paper.li is a gimmick to garner followers when your “featured followers” thank you and mention you. Anyone who has actually read through an issue knows it is a random piece of crap that may have 3 interesting links or none. Zero intelligence behind the algorithm that sets up the actual dailies.nnJust say no and tweet it down every chance you get.

  11. Southern9baby
    |

    Don’t worry I also hate it. You know call Japan office of it. They say “Fuck you” to you. What a nice company ha?u00a0

  12. Gareth Roberts
    |

    OMG paper.li needs to be killed with fire and acid.

  13. Ari R. Kolman
    |

    http://jasonkeath.com/i-hate-paper-li/, There has to be one that you don’t think Sucks, their informing allot of people about allot of important things, and that’s the idea isn’t it. Well it is for me, I’m not doing it for money or anything, well maybe the anything part but not the money part. Enjoy Mr. Fancy Pants.   http://bit.ly/myPaperli   or http://bit.ly/myPaperliTwo   PS: Know offends; I’m not an SEO Scientist or anything, but I know if you appreciate TAKING ACTION FOR HUMAN KIND AND ALL THE OTHER TOPICS I ENCOURAGE FOR ACTION, and nice things for nice times, than you can appreciate something there? Can’t you, I don’t know you’re the “experts”, Traveler & CEO… 

  14. […] update instead of PostPost’s real-time update. Yes, there are things to improve upon (read Jason Keath’s hate letter) and yes, there are a lot of nice things that can potentially make Twitter news stream […]