Answering the question “How do I increase my Klout score?” serves as a great opportunity to explain the value of the service Klout offers. Let’s defer to Klout founder and CEO Joe Fernandez for the secret sauce of raising one’s Klout score online.
“Create good content, and be consistent and your score will go up,” said Fernandez when I asked him how he replies to the most common question Klout receives.
Klout gets people calling in to ask for this very advice on a regular basis. From celebrity PR teams to businesses getting ready to send their first tweet. Many people are obsessing over their Klout scores and how to make sure they maintain “influence”. That word influence is where I think most people are getting tripped up.
My good friend Peter Shankman put it really well at his Christmas party a couple months ago, an event where Klout was a cosponsor and a portion of the guest list was determined by Klout scores. He responded to those calling the move “elitest” in good style.
“Klout is not about a number or influence, it is about identifying people that are passionate about a topic,” Shankman said.
That description gets to the heart of what Klout’s real power is. Klout can help businesses trying to increase their word of mouth. They do this by using math to find who is consistently talking about interesting things. And they define interesting by how that person’s connections react to what they say.
Klout suggests, that if you really want to increase your Klout score that you:
- Create good content
- Share it consitently
Sounds like familiar advice right? They are not inventing anything new here. But if it takes hearing it from Klout to convince you these are the best steps for building better relationships online, then I am ok with that.
If this article did not answer the question well enough for you, please refer back to Part 1.
Image source: Flickr