Untitled Startup, now renamed to Simply Measured [http://simplymeasured.com/#take-tour], has impressed me as their RowFeeder monitoring solution evolved so quickly over the past year.
They take a no nonsense approach to building data tools for social media. Their products are built around Excel because they know that is what people use to try and build their own reports and stats. If you have not checked out any of their products, stop by and check out their trial.
Exportly, from the video above, is their new data export tool [http://export.ly]
Rowfeeder is their monitoring platform [http://rowfeeder.com]
Simply Measured is their new uber platform that pulls it all together [http://simplymeasured.com]