There is a constant tug of war within the new industry of social media between people that consider themselves the thought leaders of the industry and the unending “sharks” launching themselves as social media experts every day.
The simple act of labeling yourself as a social media expert of any kind can turn stomachs for many. It is that bad. But, I say bring on the false prophets. Worry about the issue no longer.
Why is this not a problem? Why should you not worry about it?
- It happens with every new marketing channel
- You will not get rid of the “sharks”
- Negative energy sucks
- The best combat is to be good at what YOU do
Think back to SEO, to website development, to PR even. A balance always evolves between the people that can really help companies navigate these new technologies or strategies and those just trying to make easy money.
Consumers are smart. Not the individual consumer necessarily, but as a whole. They vote with their wallet. They hire according to recommendations. They may make a mistake or two and may even get turned off to social media as a whole because they hire someone who is clueless.
Educate the people you can. Do good work for your customers and clients. Be the change you want to see in the industry.
Call it as you see it, for sure. But don’t get too caught up in the negative. It is rarely constructive.